A Better Learning Experience
Video training is a great tool for learning and development because people love watching videos. That translates into better learning results as a Forrester study showed, 75% feel better watching videos than reading emails or web articles. Visuals included with training sessions also increase retention by up to 65 percent! It’s no surprise that 51 percent of US adult YouTube users say the video platform is very important for figuring out how to do things they haven’t done before. Videos that include subject matter experts or instructors go beyond other types of training in creating a more human and relatable experience.
Flexible and Cost Effective
Video is easy to access and share and can be viewed anytime, anywhere. This gives learners autonomy to learn at the time, place, and pace of their choosing. It also provides a critical post class practice, self-study, and self-testing.
Organizations benefit because video is cost effective to produce. Create videos from classroom and event-based learning and development activities to build video training libraries. Those videos can be distributed to reach a larger audience.