Blog — Fulcrum Forge

5 Ways to Leverage Customer Training to Create Marketing Content

5 Ways to Leverage Customer Training to Create Marketing Content

Brands typically create a lot of training content where products and solutions are concerned. Customer training can be a great resource for creating content for education based marketing campaigns. This infographic looks at 5 Ways to Leverage Customer Training to Create Marketing Content.


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First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

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First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

Buffer has had very good social media post analytics for a long time. They recently offered a first look at their new advanced analytics and reporting tool,  Buffer Analyze, to people who signed up for a preview. In this article, I’ll give you a first look at Buffer Analyze, Buffers new advanced analytics and reporting tool.

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Beyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales

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Beyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales

Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads. But CRO should also be getting better leads, leads that will convert and become customers. In this article. I share 4 strategies to improve lead quality and boost sales.

5 Tips to do Visual Content Better [Infographic]

5 Tips to do Visual Content Better [Infographic]

Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.

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8 Stats that Prove you Need More Graphic Content [Infographic]

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8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content increases engagement which is critical in this era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

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5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

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5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We create a lot of pillar pages and see clients struggle with these five challenges. They prevent a pillar page projects from starting, from being completed, or from being effective. They don’t increase traffic, they don’t improve SEO, and aren't compelling. In this article, I’ll share the five challenges and give you 22 tips that can help you overcome to create an awesome pillar pages!

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Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

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Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

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3 Content Planning Mistakes Your Brand Should Avoid

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3 Content Planning Mistakes Your Brand Should Avoid

Running a digital marketing content campaign to raise awareness or generate leads requires a plan, and dedicated execution. In this article we discuss three content planning mistakes, and how you can avoid them to run a smooth and successful content marketing campaign.

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11 Post GDPR Tips to Help Compliance, Conversion Optimization, and Sanity

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11 Post GDPR Tips to Help Compliance, Conversion Optimization, and Sanity

The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Compliance requirements are changing, marketing software features are changing, and opt-ins are everwhere. In this article, I'll show you some options for staying in compliance without killing your conversion rates or losing your sanity.

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5 Tips for Revising Content to Work with a Pillar Page [Infographic]

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5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO. The fastest way to create a pillar page is to use content you already have. You should revise that content to align with the pillar page. In this infographic, I share 5 tips for revising content to work with a pillar page for best results.

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How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

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How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

Pillar pages help you boost SEO for the core services you offer. To get the best SEO boost, and generate the most leads from your pillar page, you need a strong promotion plan. In this article, I'll show you how to publish, promote, and monitor pillar page content to maximize SEO and reach.

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Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

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Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Pillar pages are a great way to boost SEO, but they can also generate leads! In this article, I'll walk you through how to plan conversion points on your pillar page, and best practices for including calls-to-action and links relevant content and engagement offers to maximize lead generation.

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4 Tips to Make Long-Form Content Better [Infographic]

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4 Tips to Make Long-Form Content Better [Infographic]

Pillar pages are a great way to boost SEO for your core services. Some people don't like them because they think people won't read long-form content. We've put together an infographic that shows you how to use formatting and styling features to make any long-form content better!

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How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

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How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

Pillar pages are a great way to boost SEO for the core services you offer. HubSpot created a tool specifically to help you create pillar pages. In this article, we'll show you how the Content Strategy tool helps you find topics, link content, and track performance.