Bob Carver
Power BI for Data Analysis Professionals is ...

Our signature Power BI course, Power BI for Data Analysis Professionals, has been updated and is now available in a third edition through our partner Logical Operations. Authored by Fulcrum Forge Principals Bob Carver and Peter Lammers, it prepares you for the Microsoft PL-300 exam. In this article, learn what’s new in the course.

Power BI for Data Analysis Professionals is Out! See What's New!
Data Science
Bob Carver
Tableau and Power BI for Data-driven Decision ...

We’ve built two courses for professionals who aren’t in traditional data science roles but who need to analyze data and reports and create and customize visualizations in Tableau and Power BI.

Tableau and Power BI for Data-driven Decision Maker Classes
Data Science
Bob Carver
Some of Our Favorite Data Visualizations

Sometimes a data visualization is simply a chart created from a table of data, but they can be so much more. They can be works of art that drive home the key findings of the data analysis performed. They can be compelling, impactful, and beautiful. In this article, we’ll show you some of our favorite data visualizations.

Some of Our Favorite Data Visualizations
Data Science
Bob Carver
How Data Visualization Skills Benefit Your ...

Data analysis and visualization skills are not just for data scientists. Those skills can help you in any job role where data is used to make decisions. This infographic shows you how data visualization skills can help you in any job role where data contributes to decision-making.

How Data Visualization Skills Benefit Your Career
Training to Marketing, Learning and Development
Bob Carver
The Stats Behind the Evolution of Corporate ...

Corporate Learning and Development in a disruptive phase. We often attribute digital transformation to technology, but the real force behind this are the people raised on that technology. This infographic looks at the stats behind the evolution for corporate learning and development to find the driving force behind the need for digital transformation.

The Stats Behind the Evolution of Corporate Learning and Development

content marketing

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9 SEO Analysis Steps to Increase Lead Generation

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9 SEO Analysis Steps to Increase Lead Generation

In this article, we share a 9 SEO analysis steps that will increase traffic to your website and supercharge lead generation! Use SEO, content, and competitor audits to drive high quality prospects to your site and turn them into customers.

11 Tips To Help Create a Marketing Plan that Works for Your Brand

11 Tips To Help Create a Marketing Plan that Works for Your Brand

Promotion and engagement is one of the most important parts of a content campaign, but it’s also daunting because it can take a lot time. Consistency is key so it’s important you create a marketing plan that works for your team. In this article, we’ll share 11 tips for creating a marketing plan that works for your brand.


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How to Map Pillar Page Topics to Keywords for the Best SEO Boost

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How to Map Pillar Page Topics to Keywords for the Best SEO Boost

Pillar pages cover a core topic in depth and are linked from other content pieces you publish to boost SEO. To get the best SEO boost, you should carefully map keywords to your pillar page topics and subtopics. In this article, I share how to map pillar page topics to keywords for the best SEO boost.

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4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

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4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

Pillar pages are a great way to boost SEO for core services you offer. What topic should your pillar page cover? In this article, we give you 4 tips to for selecting pillar page topics and brainstorming ideas. We also give you fundamentals to help ensure your topics align with business goals!

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Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

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Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

In this infographic we describe 5 benefits of using an editorial calendar to plan, schedule and execute your digital marketing strategy. We also show you how they help you to execute great content marketing!

5 Ways a Content Audit and Boost Your Digital Marketing

5 Ways a Content Audit and Boost Your Digital Marketing

Great content, promoted the right way, on the right channels can bring high quality prospects to your website that you can convert into customers. A content audit looks at the content, how it’s published, and the engagement it generates from your community and prospects. That knowledge can make your marketing more effective. In this article, we’re going to look at 5 ways a content audit can boost your digital marketing.

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7 Tips that Make Maintaining Evergreen Content Easier

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7 Tips that Make Maintaining Evergreen Content Easier

Evergreen content is the cornerstone of content marketing because it remains relevant over time. But evergreen content isn't timelines. It needs to be refreshed periodically. That's often a hassle to manage, but in this article, we'll share four tips that make maintaining evergreen content easier.

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First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

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First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

Buffer has had very good social media post analytics for a long time. They recently offered a first look at their new advanced analytics and reporting tool,  Buffer Analyze, to people who signed up for a preview. In this article, I’ll give you a first look at Buffer Analyze, Buffers new advanced analytics and reporting tool.

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8 Stats that Prove you Need More Graphic Content [Infographic]

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8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content increases engagement which is critical in this era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

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Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

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Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

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3 Content Planning Mistakes Your Brand Should Avoid

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3 Content Planning Mistakes Your Brand Should Avoid

Running a digital marketing content campaign to raise awareness or generate leads requires a plan, and dedicated execution. In this article we discuss three content planning mistakes, and how you can avoid them to run a smooth and successful content marketing campaign.

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11 Post GDPR Tips to Help Compliance, Conversion Optimization, and Sanity

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11 Post GDPR Tips to Help Compliance, Conversion Optimization, and Sanity

The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Compliance requirements are changing, marketing software features are changing, and opt-ins are everwhere. In this article, I'll show you some options for staying in compliance without killing your conversion rates or losing your sanity.

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5 Tips for Revising Content to Work with a Pillar Page [Infographic]

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5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO. The fastest way to create a pillar page is to use content you already have. You should revise that content to align with the pillar page. In this infographic, I share 5 tips for revising content to work with a pillar page for best results.

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How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

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How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

Pillar pages help you boost SEO for the core services you offer. To get the best SEO boost, and generate the most leads from your pillar page, you need a strong promotion plan. In this article, I'll show you how to publish, promote, and monitor pillar page content to maximize SEO and reach.

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Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

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Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Pillar pages are a great way to boost SEO, but they can also generate leads! In this article, I'll walk you through how to plan conversion points on your pillar page, and best practices for including calls-to-action and links relevant content and engagement offers to maximize lead generation.

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4 Tips to Make Long-Form Content Better [Infographic]

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4 Tips to Make Long-Form Content Better [Infographic]

Pillar pages are a great way to boost SEO for your core services. Some people don't like them because they think people won't read long-form content. We've put together an infographic that shows you how to use formatting and styling features to make any long-form content better!