When executed properly, content marketing campaigns raise awareness, show thought leadership, increases web traffic, generate leads, and helps turn those leads into customers.

Proper planning leads to better execution, better execution to better results!

Planning a campaign takes research and optimization before the first piece of content is created and before the first post is published. We use a 9-step process prior to launching any content campaign for ourselves or our clients. This checklist, documents each step.

This checklist is:

  • 9 essential research and optimization steps to perform ahead of any campaign.

  • Tips to help you perform the research and optimization.

  • Recommendations for tools that can help.

Improve the effectiveness of your campaign and get more leads, and customers!

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