Lead Magnets are content offers that entice your visitors to share their contact info to download them. We recently wrote an article how to create lead magnets that win clicks and influence customers. In that article, we covered how to make lead magnets that valuable to your target audience. But we got many good questions about the supporting structure that lead magnets require, and they require a lot of supporting structure. They need calls to action that compel visitors to click your offer. They need landing pages that have nice images, but are clean, crisp, and get to the point. They need forms that capture the right information without being pushy, and they need thank you pages that entice downloaders to continue to engage. With these things in mind, we thought we'd share five tips to make lead magnets perform better. Enjoy!