We help brands plan and manage their social media interaction, but this article isn’t about brand interaction, it’s about personal interaction. There’s a lot of stressful information to process right now. Information about:

• COVID-19 pandemic.

• The response to that pandemic.

• The politicization of that response.

• Decisions that have to be made about school and work.

• The inequalities, and disparities between groups in this country.

• The protests caused by those inequalities and disparities.

• An upcoming contentious election.

It’s a lot, and a lot of the discussion about this is happening on social media platforms. As you likely already know, these discussions can add to the stress level. That it’s not always healthy.

In this article, I’m going to look at warning signs that social media interaction may be adding more stress to your life and strategies for managing social media interaction to reduce stress while avoiding reactionary behavior that can damage long term friendships. 

Signs Social Media is Stressing You Out 

These are signs that social media interaction may be stressing you out:

• Inability to fall asleep or waking up thinking about social media posts or your responses to them.

• Angry displays such as yelling at, or throwing your device in response to a post or comments.

• Calling names, making personal negative comments in posts, comments, and replies that you never did before all of this started.

• Having angry discussions about posts or comments in real life, or even ending relationships with friends in real life.

There are plenty of articles out there about how stress manifests itself on social media, but I didn’t research any of them. I’ve seen all of these behaviors in myself and my online friends over the last months, and it’s getting worse. Have you seen this type of behavior?

The More Dangerous Part of Social Media Stress

What I have researched before, and what you may not know is, there is a far more dangerous aspect to social media-related stress. A good article by Helpguide.org lists it as a vicious cycle:

We’re all in a stressful time with everything that’s happening right now. At this point, many of us are isolated due to stay at home orders and social distancing, so we’re turning more, and more to social media to stay in touch. As the cycle above shows, that might be more hurtful than helpful. 

Beware the Echo chamber but Focus on Your Health

We tend to put ourselves in echo chambers in social media. We friend, follow, and interact with like-minded people. This has been a problem for years and came to a head around the 2016 election as this article points out. I always recommend looking at other viewpoints, and doing so from reputable news sources rather than social media, but if those opposing viewpoints are increasing the stress, anxiety, and anger in your life, it might be time to focus on your health. 

Social Media Choices for Reducing Stress and Improving Mental Health.

Social media interaction does not need to be an all or nothing proposition, there are different degrees of actions you can take to reduce the negatives of social media, you can try each of these to see if, and how much they help:

• Stop Doing the Things that Cause Bad Interactions. If your posts and comments are getting you into arguments or getting you angry, stop posting and commenting.  Become a lurker for a while and just consume content. 

• Unfollow friends you disagree with. If particular friends or contacts annoy you, unfollow them. You won’t see their posts although you may still see their replies to other posts. Facebook allows you to unfollow, or pause a friend for 30 days just to get their posts out of your feed. 

• Unfollow friends who can’t stop talking about things that stress you out. Stress comes from what people say, but it’s the topics being discussed that create the stressful context. Consider unfollowing anyone who constantly discusses topics that give you stress. 

• Do a social media detox. Stepping away is one of the best ways to clear out the emotional baggage from stressful interactions on social media. It removes you from that environment. How do you keep in touch? Pick up a phone. Have social distanced coffee. Engage in real human interaction, I think you’ll find people are much better in person than online.

• Unfriend. I caution people to think about why they friended someone in the first place, before 2020 came down on your heads, before unfriending someone. If it’s strong, maybe keep them as a friend but do a social media detox. Again, even if you unfriend someone, you still may see their comments and replies on other people’s posts you read.

• Unfollow en masse. If a lot of people are raising your stress level, consider unfollowing them all and clearing out your feed. 

• Unfriend en masse. This is drastic, and you should consider detoxing rather than doing this.

There are two key points I’d like you to take away from this:

If you unfollow someone, stop participating, or do a detox some may be mean about it, call you a baby, say you can’t handle it, claim victory for their point of view, or try to bait you in some other way. If the house is on fire, you get out of the house. There’s no shame in it. Also, people who do those things are the ones you should unfriend.

The other key point:

Encouraging Humanity In The Digital World

The following is from an article I wrote on digital marketing trends in 2017 from a session at INBOUND17 that resonated the most with me. It was by Brene Brown and it, in my opinion, is worth reading more today than it was then. 

My wife warned me that Brene had a reputation for laying down the truth in a way that makes you think, and she did just that. She discussed the trends we’ve all seen on social media networks. The echo chamber effect where people surround themselves with like-minded thinkers, which leads to intolerance towards anyone with a different opinion. We've all seen the aggressive vitriol that can result from simply expressing an opinion on social media in this polarized time. She shared statistics about how people today feel more alone despite how connected we are. Then she dropped the bomb.

Brene and her family live in Houston. They were flooded by Hurricane Harvey. She showed pictures of the Cajun Navy that helped rescue the people in her neighborhood. She showed a picture of her husband making his way through the waist-deep water to get an elderly neighbor and her two dogs out of her house to safety. Her truth bomb, “No one asked anyone who they voted for, they asked how they could help.” The true connection of the human spirit. Our humanity.

Unfortunately practicing our humanity is not the trend in the digital world. The problems described above are the trend. We have all, every one of us, contributed to it. It’s time we stopped being part of the problem, and, in every digital interaction, no matter how small, or how upset we are, seek out our better selves. It’s there. I have many friends on social media who I ardently disagree with. I also know if I put out a genuine plea for help, they would show up. Our better selves are there, it just shouldn’t take a disaster for us to show it. We should strive to show it every day, in every online interaction.