It’s content marketing 101, include relevant images in your content and with your social media posts. But this is far more than just a best practice. Graphic content is essential to all brands that are trying to tell their story.

It goes beyond getting more engagement. Good graphic content is the way you get your audience to remember the points you’re making this era scannable content. It’s the way you show them the story you’re trying to tell when no-one wants to take the time to read. It’s how you connect with them emotionally to make them understand why they should care about what you’re saying.

In this infographic, we’re sharing 8 stats that prove you need to create more graphic content for your brand.